Management team

Mark Allatt

Group Marketing Director, Gravity Media Group

As Marketing Director, Mark is responsible for providing direction, guidance and leadership to the marketing department. He oversees the marketing for all of the Gravity Media Group brands internationally.

Mark is a commercially astute and experienced in all aspects of communications, branding, marketing and business development in the B2B, professional services and technology sectors for world-leading brands. He has worked in marketing for over twenty-five years for organisations including Bird & Bird, Capgemini, Deloitte, Dentons, KPMG and NetNames.

His achievements include:

  • The successful repositioning of global on-line brand protection and domain name management company NetNames in preparation for its sale by Private Equity owners HgCapital
  • The launch of equity-based crowdfunding platform InvestingZone, targeting both potential HNWI investors and early stage companies seeking investment
  • The creation and roll-out of the first global key account management programme for the world’s largest law firm Dentons
  • The development and implementation of the refresh of global law firm Bird & Bird’s brand resulting in significant improvements in brand perception and in client feedback
  • Persuading business consultancy Deloitte’s global executive to adopt the single brand of ‘Deloitte’ globally and the development and implementation of the new brand worldwide. 

“Few people have Mark’s breadth of knowledge and experience of marketing and communications in the B2B sector. In the many years I've known and worked with Mark, he has always delivered in terms of imagination, dedication and sheer hard work. He's a good man to have on your side."

Malcolm Summerfield, Chairman, The Network Group.

Mark is a former Parliamentary candidate and an experienced charity trustee and NED, including past chairman of property consultancy GL Hearn and trustee of The A1 Steam Locomotive Trust.

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